Deep Industry Experience
Strategic and Tactical
Full Stack Digital Marketing, Social Media, Video and Analytics
Develops integrated digital marketing infrastructure, unique content studios for video, live streaming, photography, social media and new XR/AR/VR content
Deal Hunter & Sales Closer
I work at the strategic level (generating bold and innovative ideas for growth based on target market behavior) and at the tactical level (optimizing campaigns with realtime content, influencer engagement, fan building, analyzing traffic data and solving problems).
6,500 LinkedIn Business Contacts
5,000 Global Technology Press Contacts
Launched over 350 technology products at DEMO Conference
Insider experience at the International CES as host and producer
Below is a sequence of progression building the realtime media strategy, tactics and technology for TEDxSeattle to propelling #DigitalHealth and #Wearables to rank as the #1 category the International CES in Las Vegas.
I work with all stakeholders to identify goals, develop a roadmap for digital infrastructure needed to reach goals, then develop a real-time content and marketing model that delivers results with full analytics.
- Digital Strategists who develops digital marketing sales funnels, advanced content studios to create content to feed marketing campaigns and builds infrastructure to connect websites, blogs, mobile with CRM/Marketing automation systems
- Content Creation - writing blog posts, articles, newsletters, and training materials
- Builds and manages rich content/editorial calendar for social media operations, blog posts, episodic content, monthly events, podcasts, live streaming and webinars
- Optimizes marketing automation and lead nurturing processes through email marketing, marketing automation, inbound and outbound lead generation marketing campaigns
- Establishes closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers