Integrated strategy incorporating a new website, custom show creation, customer testimonial video shoot, blog post, motion graphics and event production.
- New Website Design Consulting: http://www.approachtechnology.com
- Customer Testimonial: Video interview, photography and blog post
- Custom Show Creation: "Innovators in Architecture". Video interview shoot, video branding package (intro motion graphics, titles, outro, custom music production
- Custom Branded Video Player: WISTIA video analytics
- Motion Graphics Production: "Pig in a Python"
- Event Video Production - Seattle Revit AEC Users Group
- Event Production: Lunch and Learn Business Event
- Digital Ad Campaign and Search Engine Optimization (SEO)
Approach Technologies received the "CITRIX Partner of the Year Award" as a result of creating an integrated digital content and events strategy. The custom "Innovators in Architecture" thought leadership show strategy worked to tell the Approach Technology's customer story.
The customer testimonial video photography and motion graphic assets were used to create a search engine optimized blog post. Then entire content marketing package was leveraged as a showcase for Lunch and Learn events to educate, excite and drive new customer leads.