Producing the launch content for an Amazon AWS launch
- Video production
- Photography
- Event content
Outcomes
- Owned the full event content lifecycle
- Video and photography teams for a strategic GTM launch
The launch
I managed the end-to-end production of a strategic go-to-market event video for an Amazon AWS launch — a key initiative with AWS and Madrona VC. I owned the entire event content lifecycle, from planning and team coordination to final production and editing of all media assets.
The delivery
Working directly with AWS and Madrona VC stakeholders, I executed a multi-faceted media strategy — overseeing both video and photography teams — to create event-driven marketing content designed to drive product awareness and adoption.