Work
Work
Product launches, digital campaigns, social productions, live events, communities, custom studios, and go-to-market systems—three decades turning complex technology into market traction.
Each record shows what the organization needed, the role I played, the tools and systems involved, and the outcome.
IAA technology advisor and “What’s Coming Next?” host
Technology advisor to IAA Global on the emerging tech reshaping advertising — and creator/host of its flagship future-tech show.
- Generative AI
- Spatial computing
- Digital twins
- Live show hosting
Opening a virtual-production market for Wacom Cintiq
Led Wacom Cintiq’s virtual-production market entry — DIT carts, a MetaHuman pipeline, and #1 social influence at HPA Tech Retreat.
- Unreal Engine
- TouchOSC
- Cintiq Pro / Pro Pen 3D
- The Scan Truck
- Stratasys
Founding the NVIDIA Omniverse developer community
Founded and scaled a global, cross-platform NVIDIA Omniverse developer community and its official branded social channels.
- Community platforms
- Live streaming
- Analytics dashboards
CNDY Factory — Seattle’s first integrated XR startup studio and community
Conceived and bootstrapped an integrated digital-marketing, XR immersive-media, and events studio and incubator in Seattle.
- VR / XR
- Live streaming
- Video & podcast production
- Events
Building the Khronos Group Seattle OpenXR community from zero to 2,500+
Founded and scaled the Khronos Group Seattle chapter — a regional OpenXR developer community — from inception to 2,500+ members.
- OpenXR
- Community building
- Live streaming
- Content marketing
Digital Health Live at CES — #1 category at the most powerful tech event in the world
Conceived, produced, and hosted Digital Health Live at CES, integrating live interviews, photography, social media, and press coordination in a campaign that generated 43M+ impressions.
- Live interview studio
- Social media
- Press relations
- Analytics
Leading production at Singularity University’s Exponential Finance
Led social media, video interview studio, photography, and analytics production for Singularity University’s three-day Exponential Finance conference.
- Social media
- Video interview studio
- Photography
- Analytics
Developing the World’s First Mobile VR Training Simulator to Combat Ebola
Led a collaboration with Samsung, Oculus, and Unity to launch a mobile VR training simulator for Ebola, developed with the WHO.
- Samsung Gear VR
- Oculus
- Unity
- Digital twin
Medical Tech and Media Innovation with Sonosite iViz
Reinvented Fujifilm Sonosite’s launch marketing for the iViz handheld ultrasound — with a medical thought-leadership show.
- Product launch
- Content strategy
- Video & social
- YouTube SEO
A real-time launch engine for 350 DEMO technology launches
Built and ran the live media studio behind the IDG DEMO Conference — turning stage launches into measurable global coverage.
- Live media studio
- Social dashboards
- Press workflows
- Analytics
The Startup America Partnership Live Media Lounge
Created the live media platform for the Startup America Partnership — a White House initiative — launched at DEMO and TiEcon.
- Live broadcast studio
- Photography
- Social analytics
Hosting startup product launches at SXSW
Hosted on-camera interviews and produced live social content at SXSW to support emerging startups and their product launches.
- Live interviews
- Social media
- Photography
- Product launches
Launching Microsoft Digital Art at MoMA
Lead strategist and video producer for the launch of a Microsoft Research product, with a high-profile event at New York’s MoMA.
- Launch video
- UX testing
- Press & media
Producing the launch content for the Amazon AWS launch
Managed end-to-end production of the go-to-market event video and photography for an Amazon AWS launch, with Madrona VC.
- Video production
- Photography
- Event content
Venture All Stars — a Pacific Northwest startup ecosystem
Founded a Pacific Northwest startup ecosystem connecting top startups with investors, sponsors, and a NASDAQ awards series.
- Community building
- Events
- Business development
GolfDiscount.com — the PGA Tour’s first e-commerce pro shop
Grew GolfDiscount.com from $1.2M to $9M at a profit and structured the deal for the PGA Tour’s first official e-commerce partner.
- E-commerce
- Business development
- Digital marketing
Supporting project collection
Virtual Production & XR Projects
Wacom Cintiq market entry, NVIDIA Omniverse community building, OpenXR developer events, immersive studios, and real-time media systems.
View the project collection →