The Startup America Partnership Live Media Lounge
- Live broadcast studio
- Photography
- Social analytics
Outcomes
- Launched at TiEcon and DEMO
- Contributed to $330M+ in corporate partner commitments
The initiative
I created the central marketing platform for the Startup America Partnership — a White House initiative under President Obama to accelerate high-growth entrepreneurship — at the invitation of AOL founder Steve Case and Priceline founder Scott Case.
The platform
I produced and executed the “Live Media Lounge”: a fully integrated event platform with a live-broadcast interview studio, a dedicated photography station, and a real-time social-media and analytics dashboard to drive community engagement. Launched at the world’s top venture events (TiEcon and DEMO), the strategy helped build a nationwide startup community and contributed to securing over $330 million in corporate partner commitments.