Launching the Sonosite iViz handheld ultrasound

The mandate

Fujifilm Sonosite recruited me to help launch a new portable, connected ultrasound device — iViz — and to reinvent the corporate marketing strategy with new digital, social, and video techniques. I partnered with the existing marketing and sales team to close the gap with leading-edge digital practices ahead of a flagship launch.

The programs

I conceptualized and co-produced a new medical thought-leadership TV show, Glimpse, in partnership with the University of California, Irvine — plus a highlight film for the Ultrafest conference and on-location photography and social for the launch of the sponsored “Code Black” documentary. I also worked with hardware, software, and HIPAA-compliant cloud teams on the mobile ultrasound device itself.