Launching Microsoft Digital Art at MoMA
- Launch video
- UX testing
- Press & media
Outcomes
- Launch video that secured Wall Street Journal coverage
- UX testing events that informed the product roadmap
The launch
As lead strategist for an emerging Microsoft Research (MSR) product, I orchestrated a high-profile launch event at New York’s MoMA for Microsoft Digital Art — a realistic painting-system prototype installed in the museum’s Material Lab.
The work
I produced the central launch video that drove the event’s success, securing extensive media coverage in premier publications including The Wall Street Journal and generating global buzz. I also designed and executed targeted community feedback events, capturing UX testing data that directly influenced the product roadmap and usability.