Digital Health Live at CES — #1 category at the most powerful tech event in the world

Role and engagement

CES Alumni Producer, “Digital Health Live at CES,” Host, and Influencer

• Organization: Consumer Technology Association · Full-time
• Engagement: September 2012–January 2016 · 3 years, 5 months
• Location: Las Vegas, Nevada · On-site

Building the studio

CES is a major platform for consumer-technology product launches and industry deals. I spent three years managing a technology development and event studio there, bringing real-time content production onto the show floor.

The studio integrated:

• live video interviews;
• photography;
• social media dashboards;
• press feeds;
• digital signage; and
• analytics.

Producing and hosting Digital Health Live

I conceived, produced, and hosted Digital Health Live at CES, a live video interview studio and content hub focused on emerging digital health and wearable innovators. The program integrated social media, press relations, and influencer engagement with on-site production.

I led all photography, live interviews, and media coordination, creating a show-floor presence for the innovators and technologies featured in the program. My responsibilities spanned the studio’s technology and event operations as well as producing and hosting the interviews.

Campaign results and recognition

A targeted digital campaign generated 43 million+ impressions and propelled the #wearables hashtag to the #1 trending topic at CES, amplifying visibility for emerging health-tech and wearable innovators.

I was also recognized as a Top 50 CES Social Media Influencer.