Digital Health Live at CES — from #0 to a #1 category
- Live interview studio
- Social media
- Press relations
- Analytics
Outcomes
- 43M+ impressions through a targeted digital campaign
- #wearables driven to the #1 trending topic at CES
- Recognized as a Top 50 CES Social Media Influencer
Breaking out of the noise
A specialist health track needed to break out of the noise of the world’s largest tech show. I spent three years at CES managing a technology and event studio that integrated real-time content production with live video interviews, photography, social dashboards, press feeds, digital signage, and analytics.
The show
I conceived, produced, and hosted Digital Health Live at CES — a pioneering live video-interview studio and content hub that integrated social media, press relations, and influencer engagement, with all photography, interviews, and media coordination run in-house. A targeted campaign drove 43 million+ impressions and propelled the #wearables hashtag to the #1 trending topic at CES, amplifying emerging health-tech and wearable innovators. Recognized as a Top 50 CES Social Media Influencer.