Tim Reha
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Work

Opening a virtual-production market for Wacom Cintiq

· Creative Technologist & Product Marketer, GTM (Contract) · Wacom

  • Unreal Engine
  • TouchOSC
  • Cintiq Pro / Pro Pen 3D
  • The Scan Truck
  • Stratasys
Inside The Scan Truck photogrammetry booth surrounded by cameras

Outcomes

  • #1 social media influencer at HPA Tech Retreat
  • 25K+ video views, 100K+ social engagements
  • MetaHuman + 3D-print pipeline demonstrated in Project Fat Head

The market entry

Wacom needed to prove its Cintiq Pro pen displays belonged in the emerging virtual-production pipeline. As Creative Technologist and GTM product marketer, I spearheaded the market entry — forging a partnership with TouchOSC for multi-touch UX and MIDI/OSC connectivity so DIT carts could control Unreal Engine scenes and LED stage lights.

The program

I co-developed the Wacom Brain Trust program with USC’s ETC, equipping the “Fathead” experimental film team with Cintiq Pro 4K screens and Pro Pen 3D across Unreal Engine control surfaces, 3D scanning, MetaHumans, and virtual fashion. Partnering with The Scan Truck, I built a digital-human/MetaHuman design pipeline in Unreal Engine and enabled Stratasys 3D printing of movie props (Project Fat Head).

A real-time remote interview studio (Canon PTZ 4K, Quasar Science LED, vMix) served Hollywood’s virtual-production brain trust. On-stage product demos at the HPA Tech Retreat generated 25K+ video views and 100K+ social engagements — ranking as the #1 social media influencer at the event.