A real-time launch engine for 350 DEMO technology launches
- Live media studio
- Social dashboards
- Press workflows
- Analytics
Outcomes
- 350 technology products and services launched
- 5,000+ press articles, 450 videos
- 35M social media impressions across 40+ countries
The launch platform
The IDG DEMO Conference launched dozens of companies on stage each cycle, but the launch signal scattered the moment the lights went down. I directed a high-performance media studio that integrated live social dashboards, digital signage, press-photography workflows, and analytics systems — reinventing how DEMO publicized new products.
What I built
I supported the launch of 350 technology products and services with a real-time digital-marketing model: website, social, content, and PR activity feeding a live event platform that generated content and real-time data dashboards for press and sponsors. The analytics system monitored social performance, sentiment, link clicks, press coverage, and video engagement — data that informed final event reports and a new real-time sponsorship package.
Coverage landed in Bloomberg, The New York Times, TechCrunch, The Wall Street Journal, Forbes, CBS, Popular Science, and Wired — 5,000+ articles, 450 videos, and 35 million social impressions across 40+ countries.